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CALEIGH BURCHFIELD
MAJOR LEAGUE LACROSSE
(now Premiere Lacrosse League)
I worked for Major League Lacrosse as a Communications Intern from May 2020 through August 2020 before being promoted to a Social Media Strategist from August through November 2020.
While with Major League Lacrosse, I built and edited storylines for weekly articles for the league's website to excite fans for the 2020 season. Once the season began, I served as the point of contact for all on and off-site media during and conducted post-game player and coach interviews pre and post-game. I was able to utilize my social media and publication knowledge as I assisted various players in four successful social media takeovers on various Instagram accounts, including US Lacrosse Magazine, to a combined total of over 85,250 followers.
Following the season, I was promoted to a social media strategist and assisted the Chief Digital Officer and Director of Brand Strategy, Marketing & Communications in implementing content on Instagram Reels and TikTok. I was able to study the social media analytics of past and new multimedia within web content and amassed nearly 300,000 impressions across Instagram story views and Instagram, Twitter, and Facebook posts.
Major League Lacrosse merged with the Premiere Lacrosse League in November 2020, and MLL's website is no longer accessible, so all of my MLL articles are now only available in PDF Format.
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